14 May 2018 12:30 - 2pm
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The fourth and final seminar of RMIT’s wonderful X Marks the Spot seminar series, 'Navigatin' Yer Expedition: Music Touring and Event Management' will be looking to create a discussion on touring and events management within the music industry. With help from industry professionals ranging from sectors within events/touring in music we’ll hope to explore the ins and outs of their professions, how they achieve what they have by reflecting on previous works and how to. These industry professionals include, Jerry Poon founder of The Operatives, an event booker named Shelley Liu from Vita Sounds and Valve Artists as well as the dynamic duo of Laura Christoforidis and Jamie Bennet, the founders of Crown Ruler and creators/organisers of Freedom Time Festival. Our seminar will be lead and moderated by the lovely Laura Imbruglia who works at Music Victoria as well as a musician from Melbourne, who also touches on the topics brought up in the seminar in the perspective of being a musician herself, as well as the topic of budgets and grant applications.
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In our seminar we’re aiming to not only discuss the elements in creating and managing your own event and tour, but also delving into the importance of booking, both for an artist and a venue. With topics like these being discussed, we are looking to highlight and understand the essential fundamentals and detailing involved with all three topics. We’ll be asking questions and touching on topics such as budgeting, stress management, the first steps in creating an event, choice of venue, equal gender representation, adapting to new technologies (i.e. social media advantages) and how to make your event a safe environment for your audience.
Finalising the discussion, the panel floor will be open to the audience to ask any burning questions they have for any specific/all of our guest speakers and their grand knowledge of the industry. These seminars will aim to cater for primarily an audience of young aspiring students who wish to enter the music industry as a career.
Finalising the discussion, the panel floor will be open to the audience to ask any burning questions they have for any specific/all of our guest speakers and their grand knowledge of the industry. These seminars will aim to cater for primarily an audience of young aspiring students who wish to enter the music industry as a career.
Guest Speakers
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Shelley Liu
Shelley Liu first begun her interest in music when she started piano lessons at the age of four. Since then, she has gained experience in numerous areas including bookings, event management and promotion, artist management, record labels, and tour management. Shelley is a co-founder and director at Valve Sounds: who specialise in uncovering, nurturing and promoting the new wave of emerging Hip Hop, RnB, Soul and Electronic artists in Australia. Outside of Valve Sounds, Shelley is also a booking agent and operations manager at booking agency Vita Artists, and also DJs at various venues and nightclubs around Melbourne. |
Jerry Poon
Originally from Singapore, Jerry Poon is the founder and director of The Operatives, a collective of musicians, tours, events and record label. The Operatives originally began in 2004 to represent acts from the Asia Pacific and eventually became a touring (eg. Concord Dawn, Katchafire, Flying Lotus, Thundercat, Rashad, The Gaslamp Killer, Floating Points, TOKiMONSTA), event management, artist management and development company. He has recently focused on management and has more recently launched The Operatives very own record label. |
Laura Christoforidis & Jamie Bennett
Jamie Bennett founded Crown Ruler around 15 years ago in Adelaide. Over time it has grown into a touring, events, artist roster and label company and it was only 5 years ago, fresh out of an internship Laura Christoforidis started working alongside Jamie. Together, they began Freedom Time Festival in December 2015 with Floating Points as headliner, and fast forward to now, are about to produce their 7th season of the festival this winter. Since 2009 Crown Ruler have been a long term contractor for Red Bull Music, as well as programmed their line-ups across major events like Dark Mofo, Splendour In The Grass, RBMA Weekender, RBMA Club Night Series and more. Between the two of them, while they aren’t DJ-ing or performing music of their own, they’re also working as venue bookers at a handful of spots including Sugar in Adelaide, Boney in Melbourne & Revolver Upstairs. |
